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Perspectives, research, case studies and company news from the Equantis team — built for operators shaping the next chapter of enterprise growth.

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Perspective·June 2026·12 min read

The state of enterprise performance marketing in Europe, 2026

How Europe's leading brands are rebuilding growth around outcomes, senior operators and continuous intelligence.

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9 articles
Research & reports

In-depth research from the Equantis team.

Research Report

European Growth Benchmark 2026

Performance benchmarks across 8 industries and 12 markets, based on €400M+ in managed media.

48 pagesDownload
Playbook

The Operator's Guide to CRO

A practical framework for conversion rate optimisation in complex enterprise funnels.

32 pagesDownload
White Paper

Attribution in a Post-Cookie World

How enterprise brands are rebuilding measurement with incrementality and MMM.

24 pagesDownload
Case studies

Outcomes, measured in pipeline and revenue.

Explore by industry
  • Healthcare

    Scaling patient acquisition across five European markets

    +142% qualified leads
  • Insurance

    Rebuilding a quote funnel for a top-3 European insurer

    +38% conversion rate
  • Telco

    Full-funnel growth system for a challenger telco brand

    −27% CAC
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