Multi-Platform Media Buyer

The role

As a Multi-Platform Media Buyer, you'll plan, launch, manage and scale profitable campaigns across several acquisition channels. We're looking for someone who understands performance marketing beyond a single platform: someone who spots opportunities, tests new traffic sources and optimises for profitability and lead quality.

About Equantis

Equantis is an international performance marketing company specialising in lead generation, affiliate marketing and digital customer acquisition across European markets. As we launch new business units, we're growing the team.

What you'll do

1. 01

   Campaign management

   Launch, manage and optimise paid campaigns on Google Ads, Meta Ads (Facebook and Instagram) and native platforms such as Taboola and Outbrain.

2. 02

   Traffic diversification

   Find, evaluate and test new traffic sources and ad networks.

3. 03

   Performance optimisation

   Track CPL, CPA, conversion rate, ROI and gross margin to maximise profitability.

4. 04

   Scaling

   Spot winning campaigns and scale budgets while protecting profitability and lead quality.

5. 05

   Creative strategy

   Work with our creative team to test and improve ads, messaging and landing pages.

6. 06

   Data analysis

   Analyse performance, find optimisation opportunities and make data-driven decisions.

7. 07

   Lead quality

   Work with internal teams to make sure traffic meets advertisers' expectations.

8. 08

   Market expansion

   Explore new verticals, geographies and acquisition opportunities.

Your profile

• Proven experience in performance marketing and paid media buying.
• Strong hands-on expertise in at least two of: Google Ads, Meta Ads, native advertising (Taboola, Outbrain).
• Solid understanding of lead generation, CPA/CPL models, tracking and conversion optimisation.
• Experience scaling ad budgets profitably.
• Strong analytical skills and a results-driven mindset.
• Ability to work independently, test new ideas and own campaign performance.
• Professional English.
• Nice to have: experience in insurance, energy, telecom, finance or other B2C lead generation verticals.

What we offer

• A fast-growing international performance marketing group.
• Multiple markets, verticals and ad platforms to work on.
• Freedom to test new acquisition strategies and traffic sources.
• Close collaboration with experienced media buyers, creative specialists and business development.
• A performance-driven culture where initiative and results are valued.
• Competitive pay based on experience, plus performance incentives.